That’s right! According to a recent study conducted by the Center for Services Leadership at Arizona State University’s W.P. Carey School of Business, customer dissatisfaction is at an all-time high. To read the report, click here.

What are some of the factors leading to this? According to the study, 47% of customers felt their complaints went unnoticed. Is this the norm? Is this what we should expect as consumers?

Absolutely not!

Royalyn Reid, President & CEO of CMI, would encourage everyone to fight back, stand up and confront the problem head on. According to Reid, “There’s power in numbers,” don’t forget that. In a recent study from Society for New Communication Research, 59% of the customers surveyed use social media to communicate their rage about their customer service experience.

Reid advises you to “work your way up the ladder if you have to.” Organize a social media campaign targeting your customers for their ideas and comments to drive the change in your company to be more focused on the customer. “If it’s truly a company which cares, when you rise up the ladder to a supervisor/manager, the perspective is different than the front-line person. They usually know the value of the customer.”