Dallas Marketing Research

Whether you need to collect objective data, gather input, validate assumptions or theories, or gauge the impact of initiatives or investments, CMI can help.

Our years of experience in marketing research  include utilization of a variety of research methods and formats: focus groups, online surveys, telephone surveys, interviews, and mystery shopping. Beyond data collection, we can develop study parameters and questions that will yield relevant, reliable information; provide facilities and facilitators; analyze data; draft comprehensive, actionable reports; and work with you to implement action items and plans.

We employ research tools tailored to your specific needs. CMI can blend traditional and innovative research methodologies – quantitative and qualitative – to create a uniquely effective approach.

Different audiences require varied approaches to information gathering, and CMI adds value to your marketing research initiatives with our deep understanding of, and sensitivity to, diverse populations—whether the differences stem from culture, ethnicity, income, educational level, geography, profession, or more subtle factors. CMI has the unique ability to leverage our event management and training programs  expertise to recruit focus group members, encourage participation in surveys, and maximize attendance at community meetings or forums.

Our Marketing Research Expertise

• Focus Groups (In-Person or Online)
• Surveys (Online, Telephone, Intercept & Mail)
• Mystery Shopping

CMI Marketing Research Services